Duralex® An iconic brand
Duralex® has been manufacturing tempered glassware in France since 1945. Over the years Duralex® has established themself as an expert of tempered glassware and they exported their savoir-faire in the world. From China, to the United States, Duralex® has become a true symbol of French quality glassware and elegance.
The brand has been famous for their unbreakable glassware, initially used by French children at school. Today, Duralex® products can be found in many family homes as well as in bars and restaurants in search of durable quality glassware. Duralex® products are even present in movies and in museums.
Having become essential on every table, they are an ode to simple pleasures of everyday life, an invitation to share, a bridge between generations.
Dive into their history, for a few lines, and discover how they heritage has left its mark on the minds of adults and children alike.
The glass madeleine
“I’m 29!”, “I’m 7!”, “And I’m 32, I won!”. With time, it is become a myth. In all the canteens of France, generations of schoolchildren have fun comparing their ages imagination using the numbers written on the bottom of each Duralex® glass.
More than a tableware item, glasses Duralex® are the guardians of a timeless ritual. A tacit pact between these children who dream of becoming big, and adults imbued with nostalgia. A bridge between eras, capable of withstanding all shocks.
The flight of the Gigogne®
Timeless, unbeatable, Duralex® glass stands the test of time but remains up to date. Our first model, the Le Gigogne® cup, left our workshops in 1946. And since then, its recipe has not been changed. changed.
With its round and harmonious shapes, Gigogne® enhances tables around the world. Those of canteens and bistros, of course. But also those of the biggest stars. And maybe even yours ?
Star of the big screen
A celebrity never travels alone. In 1954, our first Le Picardie® glass was made its exit. Success is immediate. Its nine facets, its beveled profile, its bold lines make it very quickly a must-have for tableware.
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In kitchens as in the cinema, the red carpet is rolled out for him. You have it perhaps noticed in the film Skyfall, when seated at the counter of a crowded bar, the most famous English spies enjoy their whiskey in a Picardie® goblet. If he had looked at the bottom of his glass, would he have discovered the numbers 007? |
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James Bond is not the only one who appreciates Duralex® lenses. The icon of French glass appears in several Hollywood blockbusters. For example, he inspired Martin Scorsese in Gangs of News-York, where he opposite Leonardo DiCaprio and Cameron Diaz. |
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Director Woody Allen also put this cult cup in the spotlight, in proudly displaying it in the hands of the heroine of his film Blue Jasmine, released in 2013. |
The centerpiece
Duralex® glass first became known for its extraordinary strength, its typically French elegance and strong character. But in reality, it's its timeless design, universal, which has earned him the success we know today.
You may have already seen it in the collection of the Musée des Arts Décoratifs in Paris, on the occasion of the “Éditer le design” exhibition, in 2007. Or in the windows of the MoMa boutique, the Museum of Modern Art in New York.
Duralex® is THE glass that everyone agrees on. When Real Madrid is came to play the European Cup at the Parc des Princes in 1956, the first thing the players did in arriving in Paris, is to buy Duralex® tableware.
For everyone, for every day, and forever
But rest assured. Despite its success, Duralex® glass has not forgotten its roots. He remained simple and faithful. To you, and to himself.
✔️ Our cups come from the same workshops as in 1946. Since their birth, they are still produced in France, in La Chapelle-Saint-Mesmin, near Orléans.
✔️ The recipe for Duralex® tempered glass has not changed. And even after 70 years of production, we always control the quality of each batch.
✔️ There are now more than 350 models in the Duralex® range: cups, plates, salad bowls… But our first cups, the Gigogne® and the Picardie® are still in operation.
Behind these design icons, there is an entire universe that the brand shelters with generosity and creativity. So many everyday essentials that bring a special touch to every moment of your life. true freedom of mind and movement.